Born in the beautiful county of Devon with a strong German upbringing, James Ashton is our Technical Director, who now lives in Devon and oversees all production. James is a keen fitness enthusiast who regularly starts his day training at 5.45 am. Married with two boys, James shares his love of exercise with his family and they regularly go walking, cycling and kayaking together. James credits working with his talented Rocks team as his inspiration, and having vision, boundless energy and tenacity are his top tips for business success. James’ love of sushi inspired the introduction of Rock’s Organic Wasabi & Ginger drink – a perfect match that he hopes everyone will enjoy.